We visited A+A Düsseldorf to gain focused insights into the workwear and occupational apparel sector. With several years of experience in corporate fashion, this field represents a natural and highly relevant next step for us.
Many established brands, such as Schöffel, are currently expanding into workwear, highlighting the sector’s strong potential. Attending an interview with Jakob Schöffel offered valuable perspectives on how this transition is being approached at a strategic level. Together with our design partner, we see a clear opportunity to rethink workwear by combining functionality, durability, and contemporary design.
